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Such terms can be used on their own or combined with others to discover topics that may interest you. For example, use two phrases in an advanced search to narrow your results: consumer AND demand will provide a list of articles discussing the various issues surrounding the market demand and consumers, including how consumers affect market demand.
If you find far too many search results even after combining search terms, try altering and/or adding some terms. In the example above, I found over 241,000 results- but when I changed my search and added a third phrase (consumer AND demand AND advertising), I narrowed my results to just over 2,100.
If you aren't sure about what you would like to research or where you should be looking for research that is relevant to your field, browsing journals is a great way to start narrowing down what you are interested in and finding valuable research. Below is a list of selected journals that we have at HSU. Part of developing and expanding your knowledge about your field is reading the scholarly literature. Try finding a few journals that are relevant to your interests and read them to keep up with new scholarship! You can search for a specific journal title using the Journal Finder here. Enter the journal name and select the "Contains" radio button.
Journal of Business & Economic Statistics
Journal of Finance
Journal of Political Economy
Quarterly Journal of Economics
The North American Journal of Economics and Finance