Infographics
What is an infographic?
Visual representation of information.
Our brains like visual representations: take a look at Thirteen Reasons Why Your Brain Craves Infographics (click on the image to view the full infographic)
We can comprehend visual information faster
Simplify what would otherwise be overwhelming data
More engaging and accessible: add a new dimension to the way the data is displayed
Easier for people to remember later
From Thirteen Reasons Why Your Brain Craves Infographics
Infographics can be data rich.
Display a lot of data or complex data in a way that is easier to read and understand.
NY Times: Presidential Election Results: Donald J. Trump Wins (Aug. 9, 2017)
Infographics can be simple.
Share simple information in a more engaging way
blog.visme.co: What is an Infographic? Kayla Darling
Not-so-great Example
Cons:
Where does the flowchart start?
When the reader answers 'Yes' to a question under the "Did I Plagiarize?" bubble, what does that mean?
How easy is the flowchart to read?
There is a lot of small text.
Pros:
The use of color is clear to a U.S. audience: green = all is good, red = danger. The dark red to light yellow color progression is clear as to where an issue falls on the spectrum.
Better Example
Creating a visual impact can help illustrate a simple concept that may be hard to fully understand.
Pros:
Very basic information that is contrary to what most people fear (mosquitos are far more deadly than sharks, wolves, lions and crocodiles combined)
The size of the color blocks are clear representations.
Cons:
Text size for upper animals is quite small (Human and Mosquito are much easier to read)
Hubspot & Venngage: How to Create and Use Beautiful Infographics in Your Marketing