Below is a list of some sample search terms and phrases that can be used to find general background information when choosing a topic. Such terms can be used on their own or combined with others to discover topics that may interest you. For example, use two phrases in an advanced search to narrow your results: start-up AND marketing will help to narrow down your results to only those articles about start-ups that discuss marketing.
If you find far too many search results even after combining search terms, try altering and/or adding some terms. In the example above, I found over 251,000 results- but when I changed my search and added a third phrase (start-up AND marketing AND social media), I narrowed my results to just over 19,000.